The 5 Criteria of the Purity Health Profile
Submitted By Purity Coffee
Purity Coffee is completely focused on health from bean to bag. They roast for the highest levels of antioxidants and the lowest levels of acrylamide. One of the easiest changes anyone can make to their diet is to switch to healthier coffee!
1) Purity is Always Organic
Organic coffees have been produced by following approved methods of agriculture and handling. These methods integrate cultural, biological, and mechanical practices, which includes cycling of resources, promoting ecological balance, and conserving biodiversity.
2) Purity Standards Require "Near Zero Defects"
The highest standard of coffee with the least number of defects is classified as "specialty grade" and that is the Purity starting point. Green coffee defects are substandard coffee beans that can occur for a multitude of reasons, such as: adverse climate conditions, poor agricultural, harvesting and processing practices, and problematic transportation or storage of the coffee. Some of these defects are difficult to avoid, but others can be avoided. Regardless, to get defect-free coffee, most coffee must be sorted so that whatever defects remain can be removed.
3) Purity Contains NO Mold…Ever
Mold and mycotoxins are a serious health concern, with accepted levels for consumption differing from country to country. If mold is present, it can only be eliminated at high roast temperatures. Unfortunately, these high temperatures may increase the formation of acrylamide or create the carcinogen Polycyclic Aromatic Hydrocarbon and eliminate the healthy polyphenols and chlorogenic acids in coffee. Therefore, we cannot tolerate mold at any stage. Purity uses a routine which confirms that as coffee passes through each step of the supply chain it is free from contamination. They also lab test their green beans regularly to ensure that this remains the case.
4) Purity Sources Sustainable Coffee
Purity not only cares about the health of their coffee, they also care about the health of the people who produce it and the environment in which it is grown.
5) Purity has Exceptional Taste
Purity Coffee's industry-recognized cuppers taste a selection of coffees that fit their Purity Health Profile and select the best tasting ones.
The Purity Difference
Less than 1% of coffees worldwide fit all five of these criteria and Purity Coffee searches diligently for coffees that do. All Purity Coffee is specialty grade coffee, but not all specialty grade coffee is Purity Coffee!
To order your Purity Coffee, please call (844) 787-4892 Ext. 102 or email firstname.lastname@example.org. Plus, enter the promo code NEEDS to receive a special 30% discount off your first order!