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Super Foods
from Navitas Naturals Navitas was started in 2003 by Zach Adelman, who almost a decade ago encountered the wonders of a nutritious root vegetable from the Peruvian highlands called maca. He began importing organic maca root powder as Navitas Naturals' original product. In Peru, he formed an alliance with an organic, fair-trade co-op and began to import raw organic cacao products. In China, he was amazed by the native people's reverence for goji berries, and Navitas Naturals soon became one of the first non-Chinese companies to market them in the U.S. Many of these superfoods can be enjoyed right out of the bag as a snack, such as goji berries and cacao nibs, but the culinary use of others is less obvious. Part of the Navitas Naturals mission is to promote superfoods' nutritional convenience. They make it easy for people to add superfoods to their diet and lifestyle routine by offering hundreds of free superfoods recipes, and helpful how-to chef videos on their website. From the beginning, Navitas Naturals has been committed to being a socially responsible business. Their direct purchasing partnerships expand fair trade opportunities for farmers in developing regions around the world. As an international foods company, food safety is a priority, as demonstrated by the rigorous third-party testing of their superfoods. All Navitas products are certified-organic and use methods such as freeze-drying and low-temperature processing to ensure maximum nutrition and flavor. |
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