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Sustainable Skincare at an Extraordinary Value: Alaffia's new EveryDay Shea Line
By Shannon Morehouse MA, CHHC, NEEDS Staff Writer

Shea butter is the oil from the nuts of wild Shea trees (Vitellaria paradoxa) found throughout the African savannah and used for centuries as a decongestant, an anti-inflammatory for sprains and arthritis, healing salve, and cooking oil. However, the protective and emollient properties of shea butter are most valued for skin care. In recent clinical trials, shea butter was found to help to protect skin against climate and UV aggressions, prevent wrinkle formation, soothe irritated and chapped skin, and moisturize the epidermis. It also enhances cell regeneration and capillary circulation, which helps prevent and minimize stretch marks, inflammations, and scarring.

Olowo-n'djo Tchala founded the Alaffia skincare company to benefit not only you and I with the cleanest shea on earth, but also to provide employment opportunities to women in Togo, so that they would not have to experience the type of poverty she witnessed growing up there. The Alaffia skincare line uses shea as the primary ingredient as well as other natural, handcrafted ingredients. All of Alaffia's products are fair-trade certified. A fair trade partnership works to provide low-income artisans and farmers with a living wage for their work (Fair Trade Federation). Fair-trade products are grown using ecologically sustainable methods that conserve natural resources. When you buy fair-trade products, you truly support the communities that create the products; fair trade is a vehicle for sustainable development. 10% of Alaffia's profits go directly to the Togo community in the form of community enhancement projects, AIDS and malaria outreach, and educational scholarships.

Alaffia is proud to introduce its brand new line of body washes and lotions, EveryDay Shea. Olowo-n'djo Tchala developed this particular line with the current economic situation across the world in mind; she simplified the packaging, enabling her to offer the lotions and body washes for only $13.99. EveryDay Shea products come in a 32-ounce value size. These unscented, fair-trade body washes and lotions are ultra moisturizing, synthetic fragrance-free, and paraben-free. Best of all, in the 32 ounce size, these products will last you a long time!

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