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Alaffia's mission embodies three clear principles: Create - We formulate and create our products based on indigenous beauty knowledge and fair trade ingredients. Inform - One of our main goals is to inform the public about interconnections between communities and how, together, we can alleviate poverty through fair trade and sustainable choices. Empower - Our certified fair trade shea butter cooperative and community projects encourage self empowerment and gender equality for the women in our West African communities. In West Africa, 1 in 16 women may die from childbirth complications. Our Fousena Fund and Alaffia Women's Health program help reduce these preventable deaths by providing prenatal care, consultations and funds for complications to 70 women each year in central Togo. We allocate at least 10% of our sales to our community enhancement projects. Learn more about all our projects at www.alaffia.com/empowerment. Alaffia sustainable products are handmade in Lacey, WA USA from ingredients made by our certified fair trade cooperative in Togo, West Africa. As always, we do not use parabens, petroleum derivatives or animal testing. *Certified Fair Trade for Life - Social and Fair Trade by IMO. |
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