|
|||||||||||||||||||||||||||||||||
|
Alaffia's mission embodies three clear principles: Create - We formulate and create our products based on indigenous beauty knowledge and fair trade ingredients. Inform - One of our main goals is to inform the public about interconnections between communities and how, together, we can alleviate poverty through fair trade and sustainable choices. Empower - Our certified fair trade shea butter cooperative and community projects encourage self empowerment and gender equality for the women in our West African communities. Africa loses 40,400 square kilometers of forest per year to logging, fuel use, and climate change. In 2009, we donated 1,000 fruit and forage trees to woman farmers in central Togo. These trees will help mitigate effects of climate change and combat desertification. We allocate at least 10% of our sales to our community enhancement projects. Learn more about all our projects at www.alaffia.com/empowerment. *Our black soap is Certified Fair for Life - Social and FairTrade by IMO. **Traditionally handcrafted by the Certified Fair Trade Alaffia Shea Butter Cooperative in Sokode, Togo. |
|
|||||||||||||||||||||||||||||||